Demographic-A particular group in society
Conglomerate-A really big company with many of subsidiaries
Horizontal integration-market through own subsidiaries
audience-the people who will be looking your product
independent-a company that isn't a subsidiary and doesn't own subsidiaries
niche-a very small demographic
mass audience- large amount of people
John Hartley- (1987) all media products have 'invisible fictions' before they are made.
Ien Ang-(1991) All media producers have 'imaginary entities' in mind before their production
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